Rurok Industries, a Philippines-based performance mountain bike manufacturer, aimed to differentiate itself in a highly competitive market by developing lightweight, high-performance bikes through innovative engineering. Traditional design and prototyping methods were costly, time-consuming and often produced suboptimal results. By adopting Siemens’ Solid Edge® software, Rurok implemented generative design and synchronous technology to streamline product development, optimize component performance and reduce reliance on physical prototyping. The digital workflow enabled faster design iterations, improved structural performance and supported business growth through reduced development costs and enhanced product innovation.
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Streamlined product development: Solid Edge simplified design workflows, enabling faster transformation of concepts into manufacturable components.
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Generative design optimization: Automated optimization balanced strength, weight and material usage for improved product performance.
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Reduced development time: Part development cycles were shortened by approximately 20 percent through digital design workflows.
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Improved product performance: New components achieved up to 50% higher stiffness while becoming 20% lighter compared to earlier designs.
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Lower prototyping costs: Digital validation reduced dependency on costly and time-intensive physical prototypes.
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Enhanced design flexibility: Synchronous technology allowed engineers to push, pull and sculpt models intuitively instead of relying on rigid parametric inputs.
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Faster innovation cycles: Rapid iteration enabled engineers to respond quickly to rider feedback and testing insights.
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Business growth enablement: Cost savings allowed Rurok to expand product offerings and reallocate resources to strategic initiatives.
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Data-driven engineering: Simulation and testing insights improved accuracy and confidence in final product designs.
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